262-285-4173 info@gearheadtruckoutfitters.com

About Us

About Us

GEARHEAD Truck Outfitters was born out of frustration with the decline of customer service in today’s truck, Jeep and 4×4 aftermarket shops.
Customer service has always been an important part of our work history.

John “Buck” Lazore has a long career of maintenance and customizing everything from race trucks to million dollar yachts.
Buck’s attention to detail with the countless trucks and off-road racing buggies he has worked on and customized provides him the experience and knowledge  to maintain and repair a wide verity of vehicles. Buck also enjoys working and customizing his own trucks.

Buck has the experience to tackle any job whether it’s detailing and installing a set of floor liners in your truck or installing a lift and bigger tires on your Jeep.
We can do it all and do it right.

Standing in front of a suspended Jeep on a lift station were (from left) operations manager Buck Lazore, apprentice Markus Ramirez and owner Randy Rosbeck. Photo by Sam Arendt

As featured in the Ozaukee Press Business section, “There’s no job we won’t turn down. We do any type of truck accessory that doesn’t come from the original equipment manufacturer,” Rosbeck said, adding the company also does some motorcycle detailing.

We offer many upgrades and accessories from a variety of brands, including Rhino Linings, Bestop, Extang, Weathertech, TruXedo, Husky Liners and more. Our skilled staff is here to help ensure your experience with us is the best it can be. We are here to provide you the best products and the best installation backed by the best customer service.

Installation Process


We have a clean shop with the proper tools and years of experience working on all types of vehicles. We are not just going to drill holes and screw things on your truck or jeep. If holes are needed we will paint or undercoat the holes and anti-seize the hardware to prevent future rust problems. We will take the time to install accessories properly just like we would on our own vehicles and take time to ensure you will not have problems down the road.

Jeep Accessories

We are your local authorized retailer and applicator for Rhino® lining, WeatherTech® floor mats, Bestop® soft tops or hard tops, Husky Liner® mud guards, and more. Outfit your Jeep with accessories that protect your interior and exterior.

Truck Accessories

Protect your investment from harsh work and weather conditions. Check out our Rhino Linings® coatings, Husky Liner pickup truck bed mats, floor liners, Extang truck bed covers, Weathertech bed liners, and more.

SUV Accessories

Make your off-road, 4×4 or SUV last with a permanent, color-matching Rhino Linings® protective coating from bumper to bumper. Need a replacement top for your Tracker or Land Cruiser? We do that, too!